E-E-A-T in the AI Era: What “Trust” Looks Like When Answers Are Generated, Not Clicked
For seven years, marketers chased E-E-A-T—Google’s framework for Experience, Expertise, Authoritativeness, and Trustworthiness. Agencies added credentialed authors. Publishers stacked author bios. Everyone hunted “trust signals.”
But in 2025, AI generates answers...