Start by understanding the website you already have.
Most transformation conversations begin with opinions - one team dislikes the design, another blames the CMS, a third points at search rankings. None of it is evidence.
The Website Intelligence Audit replaces that with a structured review across nine dimensions, a prioritised list of what to fix now, and a roadmap for what belongs in a programme.
A standalone engagement. If a full transformation follows, the audit becomes the discovery input - it is not repeated or charged twice.
^ this is where the magic happens
What is a Website Intelligence Audit?
^ the short version, for humans and answer engines
A Website Intelligence Audit is a structured review of an existing website across brand, UX, content, technology, performance, search, AEO, accessibility and governance. The output identifies critical issues, immediate improvements and a recommended transformation roadmap, so decisions are based on evidence rather than internal opinion.
Coverage
Nine dimensions, one prioritised report.
Each area is assessed against what it costs the business - not against a generic best-practice checklist.
Brand & Experience
Consistency across divisions, hierarchy, clarity of message and whether the site matches the organisation's stature.
UX & Journeys
Navigation, task completion, conversion paths and where priority audiences drop out.
Content & Governance
Inventory scale, accuracy, ownership, duplication and whether a publishing workflow actually exists.
Technology & CMS
Editability without developers, component reuse, integrations, dependency health and access control.
Performance
Core Web Vitals, image and font delivery, script weight and mobile behaviour on real connections.
Search, AEO & Accessibility
Crawlability, indexation, structured data, answer coverage, plus semantic structure, contrast and keyboard operation.
Questions
^ ask us anything, we answer straight
Website Transformation Review
Request a Website Transformation Review
Tell us about the organisation and point us at the website that’s keeping you up at night. We’ll come back within one business day with an honest first read and the sensible next step - a review call, or a Website Intelligence Audit if you’d rather start smaller.
no 40-slide credentials deck. promise.