Your website is no longer simply where people learn about your organisation. It influences reputation, discovery, customer journeys, recruitment, investor confidence, partner relationships, conversions - and increasingly, how search and AI systems understand your brand.
Garage brings strategy, UX/UI, content, technology, search, AEO and governance together to transform business-critical websites into intelligent, continuously improving digital platforms.
Complete transformation or specialist partnership. We can lead the entire mandate or work alongside your global CMS, internal IT team or nominated technology partner.
^ no 40-slide credentials deck required
2
Enterprise mandates underway in 2026
15+
Years operating as a collective of studios
6
Disciplines under one delivery team
1 day
First human response to a review request
You have seen the logos on our homepage. The two names we cannot print yet are the reason this practice exists. Figures verified internally; client names withheld pending written disclosure approval.
^ the short version, for humans and answer engines
Enterprise website transformation is the strategic redesign of an organisation's website across business objectives, user journeys, content, brand experience, technology, search visibility and internal governance. It goes beyond changing the visual design: the objective is to create a scalable digital platform that serves users, internal teams, search engines and AI systems.
In practice the difference is scope of ownership. A redesign asks how the website should look. A transformation asks what the website is for, who it serves, who maintains it, how it is found, and how it keeps improving after launch.
The problem
Brand, content, technology, search and governance drift apart over several years until no single team can describe how the platform works - or who owns it.
sound familiar? most of these start as “quick fixes”
Divisions, campuses or regions each publish their own version of the brand. Nothing looks like one organisation.
Pages accumulate for years with no inventory, no review cycle and no clear owner. Accuracy quietly degrades.
Simple edits require a developer. The CMS was configured for the launch, not for the five years after it.
Crawl issues, thin architecture and unclear entities mean the organisation is harder to find than its competitors.
Answers live inside images, PDFs or JavaScript-only interactions, so answer engines cannot retrieve or cite them.
Approval paths, publishing workflows and measurement were never defined, so the platform stops improving on day one.
The difference
There are hundreds of agencies who will sell you design and coding. We are not trying to win that comparison. We are accountable for whether the platform actually works - commercially, editorially and technically.
the awkward table nobody else puts on their website ↓
Typical
A coding vendor delivers the build to a specification someone else wrote.
Garage
We own the business outcome - strategy, experience, content, search and delivery together.
Typical
A design agency hands over screens and leaves implementation to chance.
Garage
Development reviews components before design freeze, so what is designed is what ships.
Typical
SEO is bolted on after design approval.
Garage
Content, UX and SEO sign off the wireframe before high-fidelity design begins.
Typical
The engagement ends at launch.
Garage
Governance, measurement and a post-launch improvement system are part of the scope.
Capabilities
Strategy, experience, content, technology, discoverability and governance are planned together - not handed between separate vendors after each approval gate.
Connect the website transformation to business priorities, audiences and measurable outcomes.
Engagement models
^ pick the one that fits, not the one with the biggest invoice
The commercial model follows the organisation's situation - not the other way round.
Garage leads the complete mandate from discovery through launch and post-launch optimisation.
Garage owns experience, content and design quality alongside your existing technology partner.
A focused engagement on the highest-value journeys when a full programme is not yet approved.
Continuous experience management after launch - improvement as a system, not a ticket queue.
Who we build for
The kind where a bad homepage costs an admissions cycle, a distributor relationship or an investor conversation. Two of the six categories below are currently sitting in our project tracker under names we are not allowed to type.
Multi-division organisations where the website carries reputation, investor and partner weight.
Multi-campus institutions balancing admissions, academics, alumni and public information.
Regulated environments where accuracy, accessibility and approval workflows are non-negotiable.
Brands where experience quality and conversion performance are commercially linked.
Public-facing platforms with accessibility, language and transparency obligations.
Organisations operating within a global CMS, shared design system or nominated technology partner.
Process
^ no surprises, no black boxes
Content, UX and SEO sign off the wireframe before high-fidelity design begins. Development reviews components before design freeze. Scope changes after freeze go into a visible change log.
Stakeholder interviews, current-website audit, analytics review, content inventory and business priorities.
Objectives, audiences, journeys, information architecture, measurement framework and scope boundaries.
Wireframes signed off by content, UX and SEO before high-fidelity design and the enterprise design system.
Garage develops the platform, or works inside your global CMS and component library with your technology partner.
Migration, redirects, crawl QA, schema validation, accessibility review, analytics testing and a rollback plan.
Post-launch monitoring, search and AEO tracking, roadmapped improvements and quarterly business review.
Enterprise readiness
Most website projects are judged on launch day. These are the things that determine whether the platform still works eighteen months later.
Role-based access so the right teams edit the right sections without developer involvement.
Draft, review and publish states that match how your organisation actually signs off content.
Inventory, classification, URL mapping, rewriting, metadata, redirects and final validation.
CRM, marketing automation, search, authentication, forms and business systems.
Semantic structure, keyboard operation, contrast, labelled controls and visible focus states.
HTTPS, secure form handling, access control, plus handover documentation and administrator training.
Selected mandates
Both are live. Both have names you’d recognise instantly. Neither has signed the paperwork that lets us print them - so enjoy the two most tantalising cards on this page.
the scope tags below tell you more than the names would, honestly
Client
Complete website transformation
Scope
You would recognise the name. Legal has not signed off on us saying it out loud yet.
Client
Creative and experience partnership
Scope
You would recognise the name. Legal has not signed off on us saying it out loud yet.
Standards and sources
We do not publish guaranteed rankings, guaranteed AI visibility or “special AI schema” claims. Where platform behaviour is described, the source is cited.
Google states there is no additional technical requirement or special Schema.org markup for its AI Overviews and AI Mode features. Established search best practices continue to apply.
Google Search Central - AI features and your websiteOpenAI documents that a public website can appear in ChatGPT search, and recommends allowing OAI-SearchBot where a publisher wants content discovered, surfaced and cited. Appearance is not guaranteed.
OpenAI - Overview of OpenAI crawlersStructured data must validate and match the content visible on the page. We use Schema.org vocabulary and validate against Google's Rich Results Test.
Schema.org / Google Rich Results TestCore Web Vitals are assessed on staging and again on production, with a real-user monitoring plan after launch.
web.dev - Core Web Vitals^ ask us anything, we answer straight
Commercial and technical questions we are asked during procurement and kickoff.
Lower-friction entry point
Start with a Website Intelligence Audit - a structured review of the existing website across brand, UX, content, technology, performance, search, AEO, accessibility and governance. The output identifies critical issues, immediate improvements and a recommended transformation roadmap.
Explore the Website Intelligence AuditMake sure it reflects where the organisation is going - not where it was five years ago.
Request a Website Transformation ReviewWebsite Transformation Review
Tell us about the organisation and point us at the website that’s keeping you up at night. We’ll come back within one business day with an honest first read and the sensible next step - a review call, or a Website Intelligence Audit if you’d rather start smaller.
no 40-slide credentials deck. promise.