Emerging Channels
Be First. Before Everyone Else Figures It Out.
The brands that win the next decade are on the channels that today feel unfamiliar. TikTok, Connected TV, podcast advertising, WhatsApp marketing - these aren't experimental anymore. They're where attention is moving. We help brands get there first, before CPMs inflate and audiences tune out.
^ this is where the magic happens
3
New channels launched for clients in 2024
4x
Lower CPM for early-mover brands
15+
Brands active on emerging channels
What's Included
^ the good stuff
TikTok Marketing
Organic TikTok strategy, creator partnerships, and TikTok Ads - built for the platform that demands native, raw, authentic content
Connected TV (CTV) Advertising
Programmatic CTV placements on streaming platforms - targeting cord-cutters with the precision of digital and the impact of TV
Podcast Advertising
Host-read and programmatic podcast ads on leading Indian and global shows, matched to your target audience's listening habits
WhatsApp Marketing
WhatsApp Business API campaigns for lead nurturing, customer re-engagement, and transactional comms - with open rates above 90%
Discord & Community Marketing
Building and activating brand communities on Discord, Reddit, and niche platforms where your superfans already gather
Emerging Channel Strategy
Quarterly reviews of the channel landscape with proactive recommendations on where to test budget before competitors arrive
How We Work
spoiler: it actually works
Channel Mapping
We map where your specific audience is spending time - cross-referencing content consumption data with your ICP.
Channel Mapping
We map where your specific audience is spending time - cross-referencing content consumption data with your ICP.
Pilot Budget & Creative
Small-scale test campaigns with channel-native creative to validate fit before committing significant budget.
Pilot Budget & Creative
Small-scale test campaigns with channel-native creative to validate fit before committing significant budget.
Scale Winners
Channels that prove ROI get scaled aggressively - while you still have first-mover CPM advantages.
Scale Winners
Channels that prove ROI get scaled aggressively - while you still have first-mover CPM advantages.
“They got us onto CTV and WhatsApp marketing before our competitors even knew what it was. First mover advantage is real and we have it.”
- Tanisha Roy, WavePlay Entertainment
^ real quote, real client, real results
Got Questions? Good.
we've got answers (and snacks)
Let's Build Something Worth Talking About
Get your free marketing plan - we'll show you exactly what we'd do, how long it'll take, and what it'll cost. Spoiler: less than you think.
^ zero commitment, infinite potential