Caprese by VIP Industries
The Kiara Collection
How Garage Collective repositioned Caprese with the Kiara Collection - 340% engagement increase and a complete brand transformation.
The Numbers That Matter
0%
Engagement rate increase
0x
Social following growth
0+
Reels per month produced
0M
Reach per campaign post
The Challenge
Caprese, VIP Industries' premium handbag brand that crossed ₹100 Cr in sales within 5 years, was losing relevance with Gen-Z consumers. The brand was perceived as 'mom's handbag' despite targeting women aged 15–45. With Kiara Advani coming on as brand ambassador, Caprese needed a complete social-first repositioning that would make the brand feel aspirational, trendy, and Instagram-native - not just another celebrity endorsement.
^ the "houston, we have a problem" moment
Our Approach
^ step by step, no shortcuts
Social audit of Caprese's existing audience vs. target Gen-Z demographic
Complete Instagram visual identity overhaul - grid aesthetic, story templates, reel formats
Kiara Advani content strategy: behind-the-scenes, styling reels, and seasonal drops
Micro-influencer seeding with 50+ fashion creators across Instagram and YouTube
Product launch content for Kashmir-inspired and seasonal collections
We transformed Caprese's social presence from a product catalog into a lifestyle destination. Every piece of content - from Kiara's styling reels to user-generated unboxing moments - was designed to feel native to Instagram, not like an ad. We built a content engine that produced 40+ reels per month, each optimized for reach and saves. The Kashmir Collection launch used a teaser-drop-reveal strategy borrowed from fashion houses, generating anticipation before the product even hit shelves.
^ that's the big brain move
^ swipe-worthy content, if we say so ourselves
“Garage didn't just manage our social - they reinvented how Caprese shows up online. The engagement numbers speak for themselves, but more importantly, the brand feels young again.”
Brand Manager
Caprese by VIP Industries
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More Proof We Know What We're Doing
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