Caprese
Caprese #ReservedForYou: Launching The Kiara Collection
Discover how Garage Collective launched Caprese's Kiara Collection through #ReservedForYou, delivering 70M+ Instagram reach, 720K interactions and 200% growth in engagement.
The Numbers That Matter
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Instagram Reach
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Facebook Reach
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Content Interactions
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Increase in Engagement
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Brand Tags
The Challenge
Caprese had built a strong identity over the years, but its association with its earlier celebrity positioning remained deeply rooted. The brand needed a fresh chapter that could introduce Kiara Advani as its new face while repositioning Caprese for a more contemporary, fashion-forward audience. The challenge was not simply to announce a new celebrity association. The campaign needed to create excitement around The Kiara Collection, showcase the versatility of the handbags, build stronger audience engagement and reinforce Caprese's position as a leader in fashion-forward handbags.
^ the "houston, we have a problem" moment
Our Approach
^ step by step, no shortcuts
We built the campaign around #ReservedForYou, turning every reveal into a personal invitation into Kiara Advani's world of fashion and sophistication.
The campaign followed a two-phase strategy across SS24 and AW24, allowing us to build anticipation, launch the collection and then sustain momentum instead of treating it as a one-time announcement.
Teasers, "Who's Coming Next?" content, Bollywood pages, influencer hints and guessing contests were used to create intrigue before the reveal.
Communication was designed to feel personal and conversational, almost as if Kiara herself was selecting and recommending each bag.
Curated influencer gifting, synchronized unboxings, styling content, contests, giveaways and UGC helped extend the campaign beyond Caprese's owned channels.
For AW24, the campaign moved from curiosity to a larger cinematic launch experience, supported by a YouTube premiere and continued influencer-led engagement.
Garage Collective created an integrated digital launch ecosystem for The Kiara Collection, built around the campaign platform #ReservedForYou. The campaign positioned Kiara Advani as the new face of Caprese through high-impact launch communication, campaign films, social media storytelling and product-focused content. Rather than introducing the collection through a single reveal, we designed an extended journey across SS24 and AW24. Pre-buzz content created curiosity around what was coming next. Bollywood pages and selected influencers amplified the intrigue, while contests encouraged audiences to actively guess the next Caprese muse and upcoming collection. The reveal introduced Kiara through striking campaign visuals, followed by influencer gifting, synchronized unboxings, styling content and audience engagement. For AW24, the anticipation was reignited through a "reserved date" communication strategy, culminating in a cinematic YouTube premiere for The Kiara Collection 2.0. Across every touchpoint, #ReservedForYou connected the campaign with one consistent thought: exclusivity, anticipation and a personal invitation into the world of Caprese.
^ that's the big brain move
^ swipe-worthy content, if we say so ourselves
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